5 Creative Carousel Ad Examples in 2025 (and Why They Work)
5 Creative Carousel Ad Examples in 2025 (and Why They Work)
Discover carousel ad examples for marketers and get actionable tips to improve your own creatives across Facebook, Instagram, LinkedIn, and more in 2025.
October 1, 2025
Carousel ads are a great place to start if you want inspiration to level up your ad creatives. They’re versatile, eye-catching, and packed with potential to sell (when done well).
In this guide, we’ll walk through real carousel ad examples for marketers and share simple tips to help you improve yours in 2025.
In this article, we’ll cover:
- What carousel ads are and why they work
- The best examples of carousel ads across platforms
- Tips on making great carousel ads
- Analyzing your carousel ads performance
Let’s start by looking at what carousel ads are.
What are carousel ads?
Carousel ads are a multi-card ad format that lets you showcase multiple images or videos within a single ad unit. It’s a flexible way to tell a bigger story, highlight more products, or test different angles — all in one place.
What makes carousel ads unique
Most ad formats, like static ads, limit you to one frame to land your message. Carousel ads give you multiple chances to connect since each swipe feels like a new opportunity to win someone over. You can:
- Tell a story card by card
- Feature a range of products or benefits
- Mix and match videos, images, and copy styles to test what clicks
What’s better: carousel or video ads?
Video ads are great for storytelling and emotional hooks, but carousels often perform better in direct response campaigns.
How many cards should a carousel ad have?
Most platforms require a minimum of 2 cards, but let you use up to 10 cards. The sweet spot is usually 3 to 5 cards.
Why carousel ads work
Carousel ads stand out by turning a simple scroll into something more interactive. Here are a few reasons why they work:
- They encourage more interaction: The swipe mechanic feels natural, especially on mobile.
- You can tell a story: Carousels are great for walking someone through a sequence.
- They showcase multiple products or features: You can highlight different products or variations.
- You get better creative insights: You’ll quickly see what’s working and where people are dropping off.
What’s a good CTR for carousel ads?
It depends on the platform. Recent benchmarks tell us:
- Facebook and Instagram: Median click-through rate for carousel ads is around 0.9%.
- LinkedIn: Average CTR for carousel ads sits at 0.37%.
- TikTok: U.S. advertisers generally see CTRs between 0.5% and 1.3%.
Examples of carousel ads that actually work
Product-first carousels
These ads showcase multiple items from a product line, making them ideal for ecommerce brands trying to drive clicks straight to purchase pages.
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Brooklinen’s ad
Narrative carousels
These ads tell a short story across cards, moving someone from awareness to interest in just a few swipes.
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Lyft’s carousel
Educational breakdowns
These carousels walk users through a product’s features, often card by card.
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Canva’s ad
Social proof and testimonials
When trust is the goal, carousel ads featuring real feedback can do a lot of heavy lifting.
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carousel ad for Talroo
How to make carousel ads that sell
- Start with a strong hook: Your first card should make people curious enough to swipe.
- Keep your message consistent: Each card should feel like part of a larger whole.
- Use one CTA per card: Keep it simple and direct.
- Stick to a unified look: Use the same font, color palette, and layout style across all cards.
- Use progression to build momentum: Lead with the hook and finish with a strong closing card.
- Design for the swipe: Make sure key visuals and text don’t get cut off.
How to analyze carousel ad performance
- CTR per card: See which card drives the most clicks.
- Swipe-through rate: Identify drop-off points.
- A/B testing by card: Try changing one element at a time.
- Card-by-card value: Ensure every card has a purpose.
Frequently asked questions
Do carousel ads work for B2B?
Yes, carousel ads can be effective for B2B, particularly on LinkedIn.
How do I design a swipe-worthy first frame?
Your first frame should make something clear, bold, and scroll-stopping.
How does Bestever support carousel ad strategy?
Bestever provides frame-by-frame breakdowns of your creative ads.
Can I use UGC in carousel ads?
Absolutely, user-generated content is effective for authenticity.
What tools help improve carousel ad performance?
Look for tools that break down performance by frame.
Can AI help create carousel ads?
Yes, AI tools can generate ad concepts, headlines, and visual directions.